| test your brand

Fill in the test and find out how strong your brand really is.

1.	Does your brand produce an attractive and unique offer that satisfies the rational and emotional needs of your clientele?	Yes No Not sure
2.	Is the look and feel of the visual language of the brand matched to your management's' taste?	Yes No Not sure
3.	Does your target group identify with the brand's personality?	Yes No Not sure
4.	Are brand elements and colors consistently applied throughout all media?	Yes No Not sure
5.	Do you own a detailed style guide?	Yes No Not sure
6.	Do you believe that visual elements are sufficient to create a strong brand?	Yes No Not sure
7.	Do you believe that you can transform the brand into a vibrant and successful brand, by re-designing your stationery and brochures?	Yes No Not sure
8.	Do you conduct customer researches regularly or at least once a year?	Yes No Not sure
9.	Is your branding mainly driven by the strategy of your competition?	Yes No Not sure
10.	Is your internal communication, HR, finance, marketing and sales aligned with your brand objectives?	Yes No Not sure
11.	Do you know why your customers prefer your products above those of your competition?	Yes No Not sure
12.	Are your prices dictated by your competition?	Yes No Not sure
13.	Is your brand supported by its stakeholders?	Yes No Not sure
14.	Are your employees aware of the brand promise and do they support it?	Yes No Not sure

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