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target group research

| test your brand

Fill in the test and find out how strong your brand really is.

1. Does your brand produce an attractive and unique offer that satisfies the rational and emotional needs of your clientele?
Yes
No
Not sure

2. Is the look and feel of the visual language of the brand matched to your management's' taste?
Yes
No
Not sure

3. Does your target group identify with the brand's personality?
Yes
No
Not sure

4. Are brand elements and colors consistently applied throughout all media?
Yes
No
Not sure

5. Do you own a detailed style guide?
Yes
No
Not sure

6. Do you believe that visual elements are sufficient to create a strong brand?
Yes
No
Not sure

7. Do you believe that you can transform the brand into a vibrant and successful brand, by re-designing your stationery and brochures?
Yes
No
Not sure

8. Do you conduct customer researches regularly or at least once a year?
Yes
No
Not sure

9. Is your branding mainly driven by the strategy of your competition?
Yes
No
Not sure

10. Is your internal communication, HR, finance, marketing and sales aligned with your brand objectives?
Yes
No
Not sure

11. Do you know why your customers prefer your products above those of your competition?
Yes
No
Not sure

12. Are your prices dictated by your competition?
Yes
No
Not sure

13. Is your brand supported by its stakeholders?
Yes
No
Not sure

14. Are your employees aware of the brand promise and do they support it?
Yes
No
Not sure

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