Visual Orange applies user tracking and user analytics software, developed by opentracker.net. We use this software, to control and monitor the traffic of each site, provided that client agrees to sign up with opentracker.net. Exclusively the Premium package has the user tracking software included by default.

Opentracker enables us to monitor the online users in real time and the drill down function reveals lots of information about the visitors and their behavior. This information is imperative to us and serves as a source of input to develop the strategy needed manage the web site successfully. To reach the right target group, that eventually boosts sales and makes a web site successful is the foremost reason to use this software.

The software is used to

• check the results of AdWords campaigns,
• to view click streams,
• to reduce the bounce rate
• to retrieve the correct keywords,
• to check ranking

and finally it helps us to make the right decisions for further improvements of the site. Each client is able to test the software for 4 full weeks. The trial versions is fully enabled.