Web site content generated by databases and cms or smarty templates, have often a large number of parameters in the internet address of the web page. When the page is displayed the address bar shows behind the file name of the page a row of numbers, id's. and ? caused by the queries that order to fetch the content from the database.

Example of unsuccessful URL:
http://www.xxxx.com/oxid.php/sid/
5de75e5d8303a05e4328ef5b2c385
4861/cl/details/cnid/98a45d2cd5dc0
0e0.81368926/anid/cc945e-with-
Turquoise.-Opal-and-Emerald/
Search engine bots do not like to follow these urls because they can get caught in it like in a spiders web. Sounds weird? Yes, but this is how it works and this is also why these pages have often a hard time to be found on the Net. They simply do not get indexed and if optimized they would cost a fortune on marketing. We therefore recommend a server software that is able to rewrite these urls and transforms them to friendly urls. The result is: URL's that are indexed by search engines.

Rewrite URL module is an additional feature that is included in the Premium package, and optional for all other package owners. The .htaccess file of Apache web server needs to be modified and root access is therefore required to be able to install the software.