| search engine optimization
Visual Orange provides 1st class professional search engine optimization service for your web pages, check our >> search engine optimization portfolio and the result pages of Google, Yahoo and MSN.We are able to deliver outstanding results to our clientele.The process of natural search engine optimization
Fact is that we do not optimize the search engines but your web pages. The process itself is called SEO, which stands for Search Engine Optimization. This means the pages will be improved to enable search engines to crawl and read the pages for the purpose that they can add them to their databases.When users conduct a search, the search engine will check the database for matching text and then return the pages it finds as the results. The importance of the web sites on the Internet is determined by page rank. The page rank status is crucial for on which page the web site will be displayed. The page rank depends on how well your site is interlinked with other web pages and how many quality web sites link to your web site because of the quality content, articles or news you publish..
Additionally important is the quality of the content. If a web site looks good or not, is of no importance to search engines but how the pages are coded and how the navigation is set up, is of high importance to the bots when visiting your web server to index your web site. You can view here the >> market shares of the most important search engines in Australia, Germany, France, Singapore, Thailand, UK, USA.
Achieving best possible ranking
There are different processes interacting with each other and various requirements need to be satisfied before a web site shows up on the first five pages of the search engines. This means that we apply changes to your web site, monitor the effect of the applied changes and based on this we will apply the next changes and tweak your site to show up with the right keywords in search engines. On hand of the resulting improvement we apply again changes until the target is reached and the site is turning up on the pages with the right keywords. To maintain the position requires diligent work. Your competition is very active and will try to surpass your position in the page.Costs and work to do
To bring out an official quotation we require the following information- We appreciate to receive a traffic report;
- In case you use a CMS tell us which one;
- Send us a list of your 15 - 20 desired keywords;
- Single keywords need to be discussed;
- the URL of the web site;
- The code and scripts.
- We check the capabilities of the web server.
- The readability of the navigation for search engines.
- Internal link structure.
- Meta tags.
- Links pointing your web site
- Content text needs to be checked.
- We check for duplicate or copied content.
- Alt tags of the images will be reviewed.
- Links from other web sites are checked.
- We check the current ranking status and the value of the links pointing to your web site.
We work on several levels of the web site, reaching from programming to submissions to web directories and search engines.
If it shows that search engines cannot follow the links of your navigation we will re-code the complete navigation to make it accessible for search engines, depending on the pages and volume of the web site, this can require many hours of programming work.
Additionally we add complete new pages if specific landing pages for Pay for Click Campaigns will help to analyse the achieved result and we create internal pages if this is required to contribute to improvement of positioning.
We have developed 3 packages to serve you best and provide best solutions for also limited budgets. Review the packages to inform yourself about the pricing of our >> search engine marketing service and packages available. The final package however will be determined by the condition of your pages and the volume of your site.
Internal pages
Many web site owners still think that users solely enter their web site through the home page. Your users actually can and will enter your web site through nearly all pages present on your web site, depending which ones of the pages are indexed by search engines. When indexed they will turn up in the search result pages with the corresponding keywords that are present in the content.
If you have several services to offer, these services can turn up when users conduct a search. This makes it possible to generate more traffic, business and profit for your company if handled correctly and professionally.
To monitor the success of campaigns for your internal pages or home page, we use a professional >> web analytics and tracking service like Opentracker. Indespensable if you want to view HOW a user clicks through your web site and where they actually come from. Google Analytics is delivering not sufficiant information to actually improve a web site and monitor user behavior correctly.
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