Design of house-styles and calling cards

| graphic design, print design

Download the print files from our server - or request ready prints.

Media print

is still the most used communication channel of companies around the globe. Small as a calling card or of the size of large format printing; it presents your company in many ways. Print is versatile, colorful and expressive.

The calling card is one of the most distributed items of a company. They are used to recommend and are passed on. The impression it leaves is most important because it reflects your brand. Your status, professionalism and trustworthiness are measured by it.

Branding an office using large format printing

Getting called into the office of Unisys in Netherlands, Amsterdam - Schiphol Rijk we saw this 25 meter long and 3 meter high wall, separating two huge rooms. This should be the target of creativity and it's theme should reflect the multicultural teams that handled the service desks and modern communication. The one side of the wall was monitoring the global networks and the other side providing the helpdesk for many European companies, that outsource their need for high quality IT-support.

This is a part of the wall which is more extended to the right.

the wall before it was covered by large format printing

It created an boring atmosphere with the dark gray color especially on cloudy days from which Netherlands has many.

We decided to apply large format printing - as the decoration should be movable and able to be attached to other walls, we have chosen canvas, to create an easy transportable artwork. A questionnaire was rolled out and distributed under the 2 teams working in the two offices, we found out that the employees were all fond of the architecture of the places of their origin.

Based on this fact we decided to use the most appreciated architecture of each country, placed against a summer sky, like a picture book of Europe's treasures. All is staged on colored network cards symbolizing connectivity, creating a surrealistic base at eye level. A Hue starting North in blue and ending South in red added colors harmoniously. Oversized figures were place into the scenes, doing their thing, without paying attention to the viewer, corresponding with the demographic features of the local people and all using modern communications. We have chosen a panoramic view to create the depth and a 3D effect with reflections and shadows.

Each scene has the map on the virtual floor of the picture and the names of countries are spelled out in their original language.

The design of the wall brightened up the room immensely, creating a serene and light environment wherein the employees feel at ease and they can let their eyes wander off, after having starred for hours at the screen of their PCs.

>> large format printing on canvas, wall covering;
(view here the complete 25 meter long MSC wall - Unisys, Amsterdam, The Netherlands)

Due to the measurements, printed artwork like this is not cheap but is a unique feature that is appreciated very much by the employees and just as much by the clients that visit this centre on a regular basis. It's amusing to watch when people start to point out buildings in Brussels or Rome and say proudly:"I have been there".

A gesture like this demonstrates care for the employees and an appreciation for the arts, a very healthy and multinational company indeed, doing exceptional well in IT business.

Print work we handle:

posters;
billboards.

Packaging

Good packaging results in shifting the attention of customers to the product itself even when surrounded by dozens of similar products. It should resonate on the emotional level of the target group and should satisfy their taste and preferences.

Use of colors

Colors are perceived differently depending on the demographic launch of a product. Colors are associated in Asia with different emotional values than in Europe or America. Knowledge like this is indispensable to be truly successful when communicating with print and pictures.

We supply complete house styles:

>> logo design;
stationery;
calling cards;
flyer templates;
brochures/catalogues templates;
templates in digital form:
for Power point presentations,
Word documents .dot files and PDF template files to distribute your application forms, terms and conditions, contracts etc.
plus e-mail stationery for your firm to create a consistent look.