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internet branding to create brand loyalty

| Web site review Mercedes Benz

This web site review shows an example of professional branding par excellence. One design, one brand personality and one voice shows the example of Mercedes Benz. Pretty much irrelevant which country web site is opened, they are displaying pure elegance, top notch technology and a luxurious life-style.

Brand consistency on the internet

Loyal to its brand image and personality Mercedes Benz pages open in the browser and are a delight to view for all that are looking for examples of professional branding.

Example of superbly accomplished internet brand management

Implementing >> a brand online persistently and consistently and radiating the feel and brand message as one identity is a true art.
We will take a look at Mercedes Benz. German car manufacturer Mercedes Benz that produces world class limousines and also best branding through out all country web sites- demonstrating effective >> brand management. We accessed randomly 4 web sites of this prestigious firm that is well known worldwide.

This review is NOT a judgment of the graphical design, which is however clearly laid out and effectively arranged.
All 4 screens show standards of where to place the logo, the location of the navigation and all of the web sites use a featured flash presentation to showcase their latest models or broadcast their distinct sections to reach the target group effectively.
You may click on the images to view a larger screen shot and click on the "close X" to close it.

mercedes.com screen mercedes.com
mercedes.es screen mercedes.es screen
mercedes.de screen mercedes.de screen
vodafone.nl screen mercedes.uk screen
vodafone dot com
Mercedes-benz.com
The dot com has all focus on its latest model and presents its country list quite popular on the German home page as this is a German automobile brand.

The distinctive brand personality can be defined as strong, convincing, self confident and sharp the focus is shifted to original and innovative technology.
A solid brand personality that is clearly organized and structured.


Vodafone Spain
Mercedes Benz in Spain: mercedes-benz.es
Flash presentation of the newest car models all country web sites have the same navigation presenting the different production lines such as vans, trucks, buses and coaches, Unimog, and a direct link to country location making it clear that they are one company with one name and proud to belong to one of the largest automobile manufacturers in the world.
Quick links to searches such as dealers and used cars, tool to compare the various models and other useful information, demonstrates professionalism and excellence guaranteeing a satisfying user experience.

Consistency throughout!

Mercedes Benz Germany
Mercedes Benz DE : mercedesbenz.de
Same layout, same structure showcasing the newest models and offering users as at all web sites also the opportunity to request brochures of his/her interest, hereby strengthening the brand image, as also the brochures of Mercedes Benz come in the same look and feel, printed on high quality paper.


Mercedes Benz UK
Mercedes Benz UK : mercedes-benz.co.uk

Branding online

Rolling out a complete range of country web sites that present the brand as one total and whole can be best accomplished by creating the basic templates and assign one location on the grid for each element that is obligatory on each web site that represents the company in the specific country. Mercedes Benz demonstrates that it can be done if managed correctly.