| e-commerce web site - web shops
E-commerce web sites developed by Visual Orange enable you to sell your products online in an efficient and professional way. Search engine friendly from bottom to top and allowing you to create one product on one single page, to link it to related products and assign attributes from a pool of attributes that you can create on the fly, will make your e-commerce web site for your clients and yourself a refreshing experience.Easy to handle web shop developed by Visual Orange
- The custom developed web shop of Visual Orange is easy to handle and has all the functionality you can expect of an advanced web based software that equips your administrator panel and with features that are simply necessary when you want to take your business online and be successful.
- Making the front-end user's experience pleasant but also respecting and fulfilling the needs of the persons that load up products and maintain the web shop has the focus of the e-commerce system rolled out by Visual Orange, making it efficient, streamlined and a pleasure to work with.
- Visual Orange resolved the most annoying issues user experience when shopping online, by making it easy to create products and attributes on the fly. We have erased the complicated assignment of attributes to products you sell online completely and you can create whatever you need.
- You can keep a separate stock count for the various colors and sizes that are hosted under one Product ID, which reduces the risk to frustrate customers because the medium sized shirt in black is sold out, yet ordered because the shirt is shown as in stock online available in various colors.
- You can sell anything from cars, car parts, accessories to dainty pieces of jewelry, or interiors that range from a living room storage, to beds and coffee cups or even have a teens and children store online with thousands and thousands of products, which can be easily handled by the web shop developed by Visual Orange. The system stays fast, is robust and reliable.
- Colors can be loaded up as swatches and a user can select the color not solely by name but sees them and can select the one he likes best! Poetic names (rose blossom) for colors are not a hinder anymore. Same goes for finishing or other attributes a product may have and a user can choose from. Think for example of various Formica table tops with colorful patterns and motifs.
- Wholesalers benefit from the functionality that a product that comes in various sizes and colors can be ordered with one click of the mouse in those various sizes and the color the customer knows he sells best and the set min. order quantity is respected.
- The possibility to load up the products as a .csv data sheet can reduce the development time considerably if you deal with thousands of products.
- Your registered customers can choose their currency they want to see and choose also if they want to see grams or ounces, or mm or inches, by selecting these preferences in their profile.
- The advanced multi-lingual CMS system, which is included in the web shop, lets you present your brand with rich content. This enables you to expand to countries that speak other languages, when you grow in a professional and appealing way.
- Sophisticated SEO module integrated and assigned to pages has a great effect for your web site being present in the search results of the search engines. Not showing up in the search results will reduce traffic and number of sales or worse: nobody will visit because it cannot be found on the internet.
- You can design your own promotional boxes and set them online. You can sort boxes and switch them on and off - or sort your navigation by drag and drop. Fine tune the colors, font size, background color and to fit with the house-style of your brand.
- You are able to run campaigns and bring certain products under the attention of your customers by selecting them to be displayed on the homepage.
- You can flag a product as free shipping or set it to be on Sale with simple, uncomplicated actions.
- Customer groups lets you setup a discount system for repetitive buying clients, stimulating loyal customer behavior.
- The special customer group lets you assign prices and discounts on an individual user level.
- You have a billing and ordering system at your hands that lets you modify the orders and handle back orders easily. Wholesale simply works that cross ordering and stock handling is much more complicated than the web shop of a retailer.
- Sophisticated newsletter system that lets you send your customers the latest products you have On Sale in a rich content layout and the newest products that they can access by clicking onto the products that you have introduced in the newsletter they have received.
- Shipping modules you need are installed - and you can also create your own ones. When you use an intermediary services that can be cheaper then the services directly offered by FedEx or UPS you simply can create it and import the prices easily.
- Payment gateways you would like to use, but also bank transfer and PayPal invoice to reduce the risk that customers can call back the payment when it is already shipped and only a annoying resolution process of PayPal will resolve it.
- Utilize your web shop on different domains such as webshop.co.uk, webshop.fr and webshop.de and webshop.com they are all using the same database yet display all different languages.
- SSL access for administrator panel, ordering and customer section.
Wholesale e-commerce systems and web shops for retailers review
The common factor of a web shop for both wholesalers and retailers are the products that are offered for sale and the quantity of the products. The more products a company has online, the more difficult it is for the users to find what they are looking for. Even if the product groups are correctly sorted, it is the amount of the product pages and no built in possibility, to find the item a potential customer looks for easily, even if it is online.Visitors surf the web to find items they might want to purchase and when they have made up their mind their search phrases are very specific, as they know now exactly what they want. Yet when they enter a web shop they are in most cases forced to click through xx pages, to find finally ...or not, what they were actually looking for. This can mean that they actually looked at hundreds of products, which they did not want to see. It's pretty much like you enter a shop and ask for a 100% cotton blouse and the shop owner takes you to all the polyster blouses. Does it make sense? Not really!
Especially on jewelry web sites the products are often displayed unsorted and there is a mixture of all categories, which shows pendants, rings and earrings mixed up on one page. The items the customer would like to buy can be displayed on page 26. Most visitors do not make it to page 26 but leave the shop on page 10.
The global search could resolve this by fetching the products with the attribute a user looks for but this attribute is shared with many different products you might have online, so the search needs to be refined in several steps or the result will bring back the user to the mixed salad bowl where he started off or worse users are are even confronted with more search result pages. All in all a very dissatisfying user experience, as there is no person they can turn too, to ask for the items they wish to purchase and where they can find it in this web shop.
Research showed that these facts are making the online shopping experience annoying:
Lack of product attributes and filtering at e-commerce systems
- A user cannot define the size of an object on hand of a photo if no measurements are present. The photo can be crisp and of an excellent quality yet the size is hard to tell. You can make the test yourself and take a photo of a round bead and a large ball, both fitting into the viewfinder of the photo camera. The photos have the same size when they are printed or displayed online.
- User cannot find a product that misses major identifiers such as material, width, depth, length, diameter or height quickly. At most web shops the possibility to see specific products of one kind is reduced to brands or colors.
- Search results cannot be filtered by categories and sub-categories, material or shape.
Example: a customer that cannot request to see all 100% cotton blouses, has a hard time to click through umpteen pages of polyester blouses until a blouse fashioned in 100% cotton is found. - User clicks on a product on the homepage and is taken to the first category page. The product he clicked on, is however displayed on page five. Therefore the user is forced to look at four pages that are not of his/her interest to find this specific product.
If you need to follow a one week workshop or read a thick book to familiarize yourself with your web shop and its processes to complete tasks and when these tasks are spread over several pages that even nestle in various modules, such as tax handling that requires to fill in pages in the module products and another page, which somewhere nestles deep in the configuration module - then in our opinion the system is inefficiently designed and user unfriendly. We are convinced that it does not need to be this way, because we created the tasks handled as a logical flow that can be explained with a couple of sentences on the page you work on.
Therefore >> Contact us if you want a shop that produces returning customers that enjoy to browse your web site and feel at ease to do their shopping at your web shop. Present yourself as a true professional online and utilize all the tools you have to grow and expand your business online, which means: you will be successful online.
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