Branding

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Q

Branding is only for big firms, because we are a small business it has no added value for our company.

Q

My colors do not look so good on the Internet, is it ok if we simply chose new colors ?

Q

Is it really necessary to conduct a customer research? We are only a small company and my boss thinks it's just a "waste of money "

Q

My shop is doing well, so I conclude that I do not need branding. Am I right?

Q

Branding is just a world of make believe, isn't it?
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